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Veebiarvustuste ja isiklike soovituste suhteline mõju hindamine tarbijate ostuotsustele Y- ja Z-generatsioonis ilutoodete ostmise näitel - title
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Veebiarvustuste ja isiklike soovituste suhteline mõju hindamine tarbijate ostuotsustele Y- ja Z-generatsioonis ilutoodete ostmise näitel. Evaluating the relative influence of online reviews and personal recommendations on consumer purchase decisions in Generation Y and Generation Z on the example of buying beauty products
Griškova, Kristina
05.06.2024
diploma theses
items found: 1
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