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emotional reaction to a social media content creators pre-purchase touchpoint and its associations with customer experience evaluation, brand trust and purchase intention in the beauty sector - title
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Sotsiaalmeedia sisulooja ostueelse puutepunkti emotsionaalne reaktsioon ja selle seosed kliendikogemuse hinnangu, brändiusalduse ja ostukavatsusega iluvaldkonnas. The emotional reaction to a social media content creators pre-purchase touchpoint and its associations with customer experience evaluation, brand trust and purchase intention in the beauty sector
Uusaed, Merilin
26.05.2026
master's theses
items found: 1
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