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Formation of Brand Legitimacy in a Value-Based Crisis: A Discourse Analysis of Jüri Vips Racism Scandal - title
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Brändi legitiimsuse kujunemine väärtuspõhises kriisis: diskursusanalüüs Jüri Vipsi rassismiskandaali näitel. The Formation of Brand Legitimacy in a Value-Based Crisis: A Discourse Analysis of Jüri Vips Racism Scandal
Roomet, Merily Andrea
09.06.2026
bachelor's theses
items found: 1
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