title
Tarbija motiivid uue auto ostmisel Eestis
Consumer car purchasing motives in Estonia
author
Suikanen, Jana
keywords
motiivid
tarbijate motiivid
uue auto ost
McGuire motiivide süsteem
kõrge osalusmääraga tooted
magistritööd
motives
consumer motives
buying new car
McGuire motives system
high-involvement rate products
master's theses
supervisor
Parts, Oliver
defence date
06.06.2019
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration