title
Sotsiaalmeedia kasutamine toetusmeetmena Tallinna Tehnikaülikooli üliõpilastele
Social media use as a tool for promoting Tallinn University of Technology to students
author
Gornostaeva, Anastasiia
keywords
higher education
service marketing
social media marketing
consumer decision making process
students’ experience
the value of services
brand ambassadors
bachelor's theses
supervisor
Arvola, René
defence date
10.06.2020
language
eng
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration