title
Brändilojaalsuse uurimus terviseklubi kontekstis: Hot Gym Kino juhtum
Studying Brand Loyalty in a Health Club Context: Case Hot Gym Kino
author
Hafeez, Saad Amir
keywords
health club
gym
brand loyalty
brand equity
Hot Gym Kino
inertia
bakalaureusetööd
bachelor's theses
supervisor
Küttim, Merle
Kiis, Aino
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration