title
Turunduse väärtustamine korporatsioonide juhtivmeeskondades Soomes
The valuation of marketing in corporate management teams in Finland
author
Oikarinen, Meri Anna Maria
keywords
valuation of marketing
importance of marketing
scope of marketing
holistic marketing concept
understanding of marketing
Finnish companies
corporate management teams
marketing professionals
bakalaureusetööd
bachelor's theses
supervisor
Zernand-Vilson, Maris
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration