title
Vastuoluliste turunduspraktikate mõju brändi mainele - tarbijate arvamus
Controversial marketing effect on brand reputation as perceived by customers
author
Owoeye, Oluseye Trust
keywords
vastuoluline turundus
brändi maine
tarbijate taju
brand reputation
consumer perception
controversial marketing
bakalaureusetööd
bachelor's theses
supervisor
Kaljund, Kristel
Ruiz Moreno, Felipe
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration