title
Brändide ja fännide vaheline bränditähenduse koosloome Instagrammis
Brand meaning co-creation between brands and fans on Instagram
author
Luzuriaga Feijóo, Juan Diego
keywords
social media
Instagram
brand meaning
brand co-creation
engagement
brand identity
master's theses
magistritööd
supervisor
Riivits-Arkonsuo, Iivi
defence date
17.01.2020
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration