title
Tarbija ostuotsust mõjutavad tegurid naistepesu soetamisel jaekaubanduses Tallinna 20-45 aastaste elanike näitel
Factors Influencing Purchasing Decisions when Buying Lingerie at Retail Outlets AS Exemplified by 20-45 Old Residents of Tallinn
author
Niitaru, Ingrid
keywords
consumers
decision-making process
customer behaviour
HBC theory
lingerie purchase behaviour
diplomitööd
diploma theses
supervisor
Krumm, Kristo
defence date
19.01.2016
language
est
institution
Tallinna Tehnikaülikooli Tallinna Kolledž
Tallinn College of Tallinn University of Technology