title
Päritoluriigi kuvandi roll klientide autode valimisel (Venemaa turu näitel)
Country of origin image role on customer car choices (on the example of Russian market)
author
Ivanko, Roman
keywords
country-of-origin image
purchasing behavior
car market evaluation
country
and product attitudes
master's theses
magistritööd
supervisor
Parts, Oliver
defence date
04.06.2020
language
eng
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration