title
Meediakulude seos brändi tuntusega Peugeot brändi näitel
The Relationship between Media Costs and Brand Awareness based on the Example of Peugeot Brand
author
Raud, Silver
keywords
brändid
meediakulud
brändi tuntus
spontaanne tuntus
diplomitööd
diploma theses
supervisor
Tõru, Olev
defence date
19.01.2018
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration