title
Eesti naiste hoiakud meedias loodud ilusate naiste kuvandi suhtes
Estonian Womens Attitude Towards the Image a Woman Created by the Advertisement
author
Kulakova, Ksenia
keywords
advertisement
attitude toward the advertisement
beauty standard
customer behaviour
purchasing intension
master's theses
magistritööd
supervisor
Salm, Eliis
defence date
01.06.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration