title
Soomlaste ning rootslaste ostukäitumist mõjutavad tegurid Silja Line reisilaevade pardakauplustes
Factors influencing purchase behaviour of Finns and Swedes in onboard shops of Silja Line cruise ships
author
Lauringson, Heli
keywords
travel trade
tax free
Silja Line
pardakauplused
ostukäitumine
tarbijad
travel trade
tax free
Silja Line
supervisor
Salm, Eliis
defence date
17.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing