title
Päritolumaa ja selle maine mõju tarbija ostuotsusele Eestis rõivakaupade näitel
The effects of country of origin and its image on consumer purchase decision in Estonian clothing market
author
Reinem, Nele
keywords
päriolumaa maine
tarbija ostuotsus
rõivakaubad
päritolumaa efekt
tooteomadused
the country of origin
consumer purchase decision
clothing items
country of origin effect
product features
supervisor
Parts, Oliver
defence date
17.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing