title
Tajutud riskide ja riske vähendavate strateegiate roll e-kaubanduses
The role of perceived risks and risk mitigating strategies in electronic commerce
author
Kivine, Linda Sofia
keywords
e-turundus
tajutud riskid
riske vähendatavad strateegiad
suhtumine
tarbijakäitumise mudelid
kavatsetud käitumise teooria
perceived risks
risk mitigating strategies
attitudes
consumer behavior models
Theory of Planned Behavior (TPB)
e-commerce
bakalaureusetööd
bachelor's theses
supervisor
Riivits-Arkonsuo, Iivi
defence date
10.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration