title
Järelvaatamise mõju telereklaami tarbimisele Eestis
The Impact of Time-shifted Viewing on the Consumption of TV Ads in Estonia
author
Pinsel, Stella
keywords
telereklaam
märkamine
mäletamine
meeldetuletamine
järelvaatamine
telereklaami mõju
Eesti meediaturg
television advertising
recall
recognition
time-shifted viewing
impact of television advertisement
Estonian media market
supervisor
Arvola, René
defence date
11.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing