title
Tarbijate hoiakud tehisintellekti sünteetilisse meediasse
Consumer attitudes towards artificial intelligence synthetic media
author
Karimova, Jana
keywords
tehisintellekt
hüperrealistlik avatar
sünteetiline meedia
heuristiline-süstemaatiline mudel
hoiakud
teabe usutavus
artificial intelligence
hyper-realistic avatar
synthetic media
heuristic-systematic model
attitudes
information credibility
supervisor
Arvola, René
Koppel, Tarmo
study program
Juhtimine ja turundus
Management and Marketing
defence date
03.06.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration