title
Mitme-sammuline tarbijakäitumine IT-vahendite ostude sooritamisel
Multi-Step Purchasing Behavior on Information Technology Devices
author
Aheristo, Atso Ilari
keywords
purchasing behavior
omnichannel
buying decision process
multichannel
technology
decision making journey
research
online store
retail store
brand loyalty
brand knowledge
purchasing channels
bachelor's theses
bakalaureusetööd
supervisor
Põlajeva, Tatjana
defence date
02.06.2017
language
eng
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
Accessible in TTÜ network
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Majandusanalüüsi ja rahanduse instituut
Department of Economics and Finance