title
Videotüübi mõju tarbijate kaasamisele brändi. The impact of video type on customer brand engagement
author
Kaajasalo, Lauri Johannes
keywords
bakalaureusetööd
video marketing
customer brand engagement
social media
video type
survey research
bachelor's theses
supervisor
Riivits-Arkonsuo, Iivi
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration