title
Autoteemaliste välireklaamide märgatavus autojuhtide seas
Outdoor car advertising salience among drivers
author
Kirs, Kristel
keywords
magistritööd
välireklaam
autoreklaam
autojuhid
masters thesis
outdoor advertising
car advertising
drivers
supervisor
Arvola, René
study program
Juhtimine ja turundus
Management and Marketing
defence date
03.06.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration