title
Personaliseerimise mõju kliendi kaasamisele ettevõttelt-ettevõttele otseturunduses
Impact of personalization on customer engagement in direct B2B e-mail marketing
author
Kuklase, Silver
keywords
direct B2B e-mail marketing
marketing personalization
customer engagement
otseturundus
magistritööd
master's theses
supervisor
Riivits-Arkonsuo, Iivi
defence date
31.05.2022
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration