title
Loominguline VKE lähenemisviis ettevõtte kaubamärgile - juhtumianalüüsid Foody Allen, Rockseri ja TwentyOne
Creative SME's approach to corporate branding - case studies Foody Allen, Rockseri and TwentyOne
author
Moborg, Elisabeth A.A.
keywords
bachelor's theses
corporate branding
organisational culture
creative industries
strategic brand
management
design thinking
bakalaureusetööd
supervisor
Gerlitz, Laima
defence date
20.01.2020
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration