title
Meemi turundus ja kliendi kaasamine kiirtoiduäris
Meme marketing and customer engagement in the fast-food business
author
Cheburashkina, Anastasia
keywords
Meme marketing
customer engagement
McDonald’s
KFC
bachelor's theses
bakalaureusetööd
meemid
turundus
supervisor
Riisalu, Rein
defence date
06.06.2023
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration