title
Tarbijate ostukäitumine ja hoiakud spordisponsorluse osas
Consumer purchasing behavior and attitudes towards a sport sponsorship
author
Keso, Kaj Julian
keywords
sponsorship
sport sponsorship
consumer behaviour
attitudes
bakalaureusetööd
bachelor's theses
supervisor
Kiis, Aino
defence date
10.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration