title
Eesti maabrändi kodeeritud ja dekodeeritud sõnumite erinevus Soome avalikuse näitel
The gap between encoded and decoded Estonian country brand messages as perceived by the Finnish public
author
Ots, Mattias Mikael
keywords
bakalaureusetööd
country branding
Estonia
marketing
brands
bachelor's theses
supervisor
Kaljund, Kristel
defence date
16.01.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration