title
Turundajate hoiakud pärast sotsiaalmeediaplatvormi Twitter brändi identiteedi muutmist X-iks
Marketers attitudes after the social media platform Twitter brand identity change to X
author
Zarin, Janek
keywords
magistritööd
sotsiaalmeedia
turundus
brändid
hoiakud
master's theses
social media marketing
X platform
brand identity change
Marketers attitudes
supervisor
Arvola, René
study program
Juhtimine ja turundus
Management and Marketing
defence date
03.06.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration