title
Musta huumori roll brändide sotsiaalmeedia kanalites
The Role of Dark Humor in Brands Social Media Channels
author
Riis, Mery-Ly
keywords
huumor
sotsiaalmeedia
turundus
brändid
Dark humor
Content analysis
Social media marketing
Consumer engagement
magistritööd
master's theses
supervisor
Arvola, René
study program
Juhtimine ja turundus
Management and Marketing
defence date
31.05.2024
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration