title
Värvide roll tarbijate turundusmaterjalide tajumises
The Role of Colours in Consumer Perception of Marketing Materials
author
Tamm, Mari Elle
keywords
turundus
värvid
psühholoogia
bakalaureusetööd
marketing
colour theory
colour psychology
colour associations
marketing materials
bachelor's theses
supervisor
Parts, Oliver
study program
Ärindus
Business
defence date
09.06.2026
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration