title
Toote põhiomaduste mõju kliendi rahulolule (Kruuli Trükikoja AS näitel)
Product main attributes impact to customer satisfaction (example on Kruuli Trükikoja AS)
author
Kruuspan, Fred
keywords
Kano mudel
klientide rahulolu
klientide rahulolematus
kartongist pakendid
kliendirahulolu koefitsiendid
Kano model
customer satisfaction
customer dissatisfaction
folding cartons
customer satisfaction coeffitsents
supervisor
Perens, Algis
defence date
10.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing