title
Tehisintellektil põhineva personaliseerimise mõju tarbijate otsustusprotsessile e-kaubanduses
The Role of Artificial Intelligence Driven Personalization on Consumer Decision Making in Electronic Commerce
author
Järvikallio, Eelis Aaron Ilmari
keywords
bakalaureusetööd
-
bachelors theses
trust in AI
personalization
decision fatigue
consumer decision making
data responsibility
recommendation systems
supervisor
Sarkar, Aditi
study program
Rahvusvaheline ärikorraldus
International Business Administration
defence date
09.06.2026
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration