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Liiklusohutusalase kampaania "Kinnita tagaistmel turvavöö. Alati! "raames rakendatud sotsiaalturunduse võtete kasutamise analüüs ja mõju sihtrühma hoiakutele - title
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Liiklusohutusalase kampaania "Kinnita tagaistmel turvavöö. Alati! "raames rakendatud sotsiaalturunduse võtete kasutamise analüüs ja mõju sihtrühma hoiakutele. Analysis of Social Marketing Methods Applied During the Road Safety Campaign "Fasten the Seabelt in the Back Seat Allways! "and their Effect on the Target Groups Attitude
Sellenberg, Fred
17.06.2014
bachelor's theses
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