title
Tarbijakäitumist mõjutavad tegurid investeerimisteenuse pakkujate valikul ja kasutamisel Soomes
Factors affecting consumer behaviour when selecting and using investment service providers in Finland
author
Ylä-Mononen, Joel Ilmari
keywords
brand
brand equity
financial services
investing
consumer behaviour
bakalaureusetööd
bachelor's theses
supervisor
Kouropalatis, Yiannis
defence date
08.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration