title
Sobiva interkultuurilise turundusstrateegia valimine ja rakendamine kolme ettevõtte näitel
Selection of an appropriate intercultural marketing strategy and its implementation by three companies
author
Lepik, Hanna-Stina
keywords
cultural differences
marketing strategies
different markets
bachelor's theses
bakalaureusetööd
supervisor
Kaljund, Kristel
defence date
06.06.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration