title
Šokireklaami moraalne lubatavus avalikes kohtades ja selle esteetiline tajumine tarbija poolt
The moral permissibility of shock advertising in public places and aesthetic perception by the consumer
author
Kruglova, Natalia
keywords
shock advertising
moral
shock
social campaigns
consumer
perception
bachelor's theses
bakalaureusetööd
supervisor
Arvola, Katrin
defence date
10.06.2020
language
eng
rights
Lõputöö kättesaadav TTÜ arvutivõrgus
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration