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title
Brändisuhe Instagram platvormil spordiaksessuaaride näitel
Brand relationship on Instagram in example of sport accessory companies
author
Pätäri, Paavo
keywords
branding
eWOM
social media
customer engagement
user-generated content
bakalaureusetööd
bachelor's theses
supervisor
Kaljund, Kristel
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration
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