title
Rohelise brändingu mõju Soome üliõpilaste tarbijakäitumisele moerõivatööstuse osas
The role of green branding in Finnish university student's consumer behavior within the fashion apparel industry
author
Nyyssönen, Anton Juhani
keywords
green branding
consumer behavior
green products
green marketing
bakalaureusetööd
bachelor's theses
supervisor
Kaljund, Kristel
defence date
10.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration