title
Tarbijate kaasamine lojaalsusprogrammidesse läbi sotsiaalmeedia MayRush näitel
Engaging customers through social media in online loyalty programs ( A case study of MayRush)
author
Olaseinde, Dorcas Anuoluwapo
keywords
customer loyalty
social media
online shopping
Internet
loyalty program
customer engagement
consumers
suppliers
purchase
master's theses
magistritööd
supervisor
Riivits-Arkonsuo, Iivi
defence date
02.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration