title
Tarbijate otsustusprotsess: ajalehe ostmise erisused Y-generatsiooni ja vanemate põlvkondade vahel
Consumer Decision-Making Process - Differences Between Millennials and Older Generations When Buying Newspaper
author
Majamäki, Samuli Valdemar
keywords
consumer bahaviour
decision-making process
millennials
newspapers
Helsingin Sanomat
bakalaureusetööd
bachelor's theses
supervisor
Michelson, Aleksandr
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration