title
Veebiarvustuste mõju toodete tajumisele ja ostukavatsustele. (Vanalinna ja Ülemiste City hotellide juhtumiuuring)
The Influence of Online Reviews on Product Perception and Purchase Intention. (A study of hotels in Old Town and Ülemiste City, Tallinn)
author
Onyema, Ugochukwu
keywords
online reviews
valence
star rating
review length
product perception
purchase intention
regression
master's theses
magistritööd
supervisor
Ainamo, Antti Juhana
defence date
02.06.2021
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration