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title
Lyonessi brändi tuntus Eestis
Lyoness brand awareness in Estonia
author
Reitmann, Riin
keywords
brändid
brändi kuvand
brändi tuntus
lojaalsusprogramm
turunduskommunikatsioon,
brands
brand image
brand awareness
loyalty program
marketing communication
supervisor
Salm, Eliis
defence date
10.06.2014
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
Tallinn School of Economics and Business Administration
department / college
Ärikorralduse instituut
Department of Business Administration
subunit
Turunduse õppetool
Chair of Marketing
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