title
Ostja persona koomine Gofore inbound-mudeli toetamiseks
Creating a buyer persona to support Gofores inbound modelin
author
Nurminen, Niko Aleksi
keywords
inbound marketing
digital marketing
lead
prospect
customer relationship management (CRM)
marketing automation
bachelor's theses
bakalaureusetööd
supervisor
Riivits-Arkonsuo, Iivi
defence date
06.06.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration