title
TikToki lühivideoreklaamide praktikad Eesti reklaamituru näitel
TikTok short video advertising practices in Estonia
author
Huberg, Silver
keywords
magistritööd
reklaam
videod
sisuanalüüs
populaarsus
master's theses
short video advertisement
content analysis
viewability
click-through-rate
supervisor
Riivits-Arkonsuo, Iivi
study program
Juhtimine ja turundus
Management and Marketing
defence date
02.06.2025
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration