title
4P turundusstrateegia kohandamine: Eesti IT-ettevõtte sisenemine Soome B2B turule
Adapting the 4P marketing strategy: entry of an Estonian IT company into the Finnish B2B market
author
Kukk, Nele
keywords
Rahvusvaheline turundus
Soome B2B turg
4P turndusstrateegia
International Marketing
Finnish B2B Market
4P Marketing Strategy
supervisor
Krumm, Kristo
study program
Ärindus
Business
defence date
05.06.2025
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration