title
Rohepesu ja selle mõju tarbijale
Greenwashing and its impact on the consumer
author
Tammiuvuori, Elias Esko Einari
keywords
green marketing
greenwashing
consumer behavior
purchasing intensions
perceptions
bakalaureusetööd
bachelor's theses
supervisor
Arvola, Katrin
defence date
11.06.2019
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration