title
Kliendisegmentide tuvastamine digitaalsetes majutusteenustes
Identifying customer segments in digital hospitality services
author
Ranne, Lauri Johannes
keywords
magistritööd
Digiteerimine
Kontaktivaba teenindus
Turu segmenteerimine
UTAUT2
Kliendi rahulolu
Bob W
masters theses
Digitalisation
Contactless Hospitality
Market Segmentation
Customer Satisfaction
supervisor
Arvola, René
study program
Rahvusvaheline äri digiajastul
International Business in the Digital Era
defence date
27.05.2026
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
majandusteaduskond
School of Business and Governance
department / college
ärikorralduse instituut
Department of Business Administration