title
Tarbija hoiakute uurimine internetist ostmisele: TAOBAO toetusstrateegia näitel
Investigation of customer attitudes towards E-shopping: the case of promotion strategy of TAOBAO company
author
Yi, Xin
keywords
e-commerce
Taobao
promotion strategy
consumer attitudes
bachelor's theses
bakalaureusetööd
supervisor
Špiljov, Andrei
defence date
06.06.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration