title
Kaupluse vaateakna reklaami roll tarbija ostuotsustusprotsessis
The role of shop window display advertisement in consumer buying decision process
author
Malm, Kristin
keywords
kaupluse vaateaken
tarbija
ostuotsustusprotsess
reklaam
diplomitööd
shop window display
consumer
buying decision
advertisement
diploma theses
supervisor
Parts, Oliver
defence date
06.06.2019
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration