title
Lojaalsust kujundavate hoiakute ja ostukavatsuse seosed Estraveli Kuldkaardi programmi näitel
Relationships between loyalty-building attitudes and purchase intent based on Estravel Gold Card program
author
Heinorg, Elena
keywords
lojaalsus
hoiakud
ostukavatsus
Estraveli Kuldkaardi programm
diplomitööd
diploma theses
supervisor
Krumm, Kristo
defence date
15.01.2020
language
est
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration