title
TTÜ üliõpilaste tarbijakäitumine: Kalevi brändi tunnustamine võrreldes välismaiste alternatiividega
TTÜ students’ consumer behavior: Recognition of Kalev compared to foreign alternatives
author
Moldenhauers, Aleksandrs
keywords
brand recognition
chocolate confectionery
consumer behavior
customer preference
student perception
bachelor's theses
bakalaureusetööd
supervisor
Špiljov, Andrei
defence date
06.06.2018
language
eng
institution
Tallinna Tehnikaülikool
Tallinn University of Technology
faculty
Majandusteaduskond
School of Business and Governance
department / college
Ärikorralduse instituut
Department of Business Administration